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12th November 2019

Candidates actively consider the diversity and inclusion side of employers

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The Hays Diversity & Inclusion 2019 report has found more than half (58%) of professionals look for an organisation’s diversity and inclusion policies when researching a potential new employer. Findings based on over 5000 responses also indicated many professionals agree that a visible commitment to diversity would have a significant impact on attracting more diverse candidates, but close to two-thirds find it hard or extremely hard to find evidence of these commitments. Professionals who look for this commitment most are those who work in business and professional services (67%), banking (67%) and education (63%).

The survey also found that professionals in more senior positions place the importance of profiling a commitment to diversity and inclusion in recruitment materials than those less senior. Almost three quarters (72%) of respondents at manager level or above said doing this would have a positive impact, compared to 66% at junior level.

In addition to displaying a commitment to diversity and inclusion, the survey also found that eliminating language bias is key to attracting diverse candidates. Over three quarters (76%) of respondents believe that using unbiased language to describe vacancies and culture would have a positive impact, despite only 55% of respondents saying their organisation does this. Even fewer (42%) say their organisation has clearly defined, unbiased tone of voice guidelines.

Ensuring that a website or career site effectively captures and accurately represents workplace culture was another area identified as impacting the attraction of diverse candidates. While 74% said this would have a positive impact, only 44% agree that it actually happens at their organisation.

“We know that a more diverse workforce and inclusive workplace offer advantages such as improved customer orientation and service, innovation, productivity and more, so recruiting diverse talent and demonstrating your commitment to an inclusive workplace has never been more important for today’s employers,” Smyth says.