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Society and culture

This section gives specific advice and guidance on Singapore's Society and cultural norms, including religion, status of the family alongside business and social etiquette, customs and protocols with Meeting & Greeting alongside appropriate communication styles in each country to enable an employee to move, live and work abroad.

The Family

The concepts of group, harmony and mutual security are more important than that of the individual.  The family is the centre of the social structure which emphasises unity, loyalty and respect for the elderly. The term family also includes the wider extended family and close friends who are treated like family members. The elderly are respected and the family is viewed as a place of support and a help in retaining core values.

“Face” and Respect

Having “face” indicates personal dignity, and Singaporeans are very sensitive to retaining face in all aspects of their lives.  Face is a prized commodity that can be given, lost, taken away or earned.  It is a mark of personal qualities such as a good name, good character, and being held in esteem by one’s peers.  Face can also be seen as much greater than an individual but more extended to a family, school, company and even the nation itself.  Face is what makes Singaporeans strive for harmonious relationships. 

Hierarchy

Singaporeans claim they have of the most egalitarian society, however there remain very strong hierarchical relationships that can be observed between parents and children, teachers and students, and employers and employees. This is seen as group dependence which is a fundamental cultural value.  This reliance on hierarchy is drawn from Confucianism which emphasises respecting age and status, and even blind obedience to one’s elders.  In the workplace this is seen in the increased deference that is paid to employees who are older.  The elderly are always treated with the utmost respect and courtesy.  Even if you do not personally know the individual, you will be expected to give special consideration.  Elders are always introduced first, given preferential seating, given the choicest food and in general put on a pedestal.  In 1996 it was mandated that children must assume financial responsibility for their elderly parents should the need arise.  This is indicative of the high status of the elderly but raises challenges for a very small country as the next generation becomes more individualistic. 

Ethnic Diversity

Singapore is a multi-ethnic society where Chinese, Malay and Indian traditions coexist beneath the veneer of a western cosmopolitan metropolis. The three main ethnic groups are religiously and culturally diverse.  The Pew Research Centre has found that Singapore has the highest religious diversity of any country and multiracialism has been enshrined in its constitution.

Non-verbal Communication

Singaporeans are group dependent and rely on facial expression, tone of voice and posture to tell them what someone feels.  They often trust non-verbal messages more than the spoken word. They tend to be subtle, indirect and implicit in their communications. They hint at a point rather than making a direct statement, since that might cause the other person to lose face.  Rather than say “No”, they might say “I will try” or “I’ll see what I can do”: this allows the person making the request and the person turning it down to save face and maintain harmony in their relationship.  Silence is an important element of Singaporean communication.  Pausing before responding to a question indicates that you have given the question appropriate thought and considered your response carefully.  Singaporeans do not understand western cultures’ ability to respond to a question hastily and think this indicates thoughtlessness and rude behaviour.

Meeting and Greeting Etiquette

Greetings will follow a strict protocol often based on both the ethnic origin and age of the person.  Younger people or those who work in multi-national companies may have adopted the western practice of shaking hands with everyone but this is not the case with older or more reserved Singaporeans.  Ethnic Chinese shake hands; their grasp is rather light although the handshake itself can be rather prolonged.  Men and women may shake hands, although the woman must extend her hand first. Introductions are always done in order of age or status. Between ethnic Malays they shake hands.  Men and women do not traditionally shake hands, since Muslim men do not touch women in public. Younger Malays may shake hands with foreign women, but it is more appropriate to use the “salaam” (bowing the head) greeting.  This is also the greeting to be used when two women meet.  Ethnic Indians shake hands with members of the same sex.  When being introduced to someone of the opposite sex, nodding the head and smiling is usually sufficient.  As in all other contexts, the elderly or the person with the most status is introduced first.

Titles & Names

Chinese traditionally have 3 names, surname or family name is first followed by two personal names.  Always address the person by an honorific title and their surname. If they decide to move to a first name basis, they will advise you which of their two personal names to use.  Some Chinese adopt more western names in business and may ask you to use those.

Malays do not have surnames, instead men add the father’s name to their own name with the connector bin, so Noor bin Isa would be Noor, the son of Isa. Women use the connector binti, so Zarina binti Isa would be Zarina, the daughter of Isa.  The title Haji (male) or Hajjah (female) before the name indicates the person has made their pilgrimage to Mecca. The name Sayyed (male) or Sharifah (female) indicates that the person is considered to be a descendent of the prophet Mohammed.

Indians in Singapore do not use surnames, instead they place the initial of their father’s name in front of their own name. The man’s formal name is their name “s/o” (son of) and the father’s name. Women use d/o to refer to themselves as the daughter of their father. Since many Indian names are extremely long, they commonly use a shortened version of their name as a sort of nickname. At marriage, women drop their father’s name and use their first name with their husband’s first name as a sort of surname. Sikh Indians all use the name Singh to denote themselves as Sikhs. 

Gift Giving Etiquette

There are cultural differences in how the three main ethnic groups treat gifts. When gift giving to ethnic Chinese, a gift may be refused three times before it is accepted. This apparently demonstrates that the recipient is not greedy.  Do not give scissors, knives or other cutting utensils as they indicate that you want to sever the relationship. Do not give clocks, handkerchiefs or straw sandals as they are associated with funerals and death. Do not wrap gifts in white, blue or black paper as these are unhappy colours. Elaborate gift wrapping is imperative. Never wrap a gift for a baby or decorate the gift in any way with a stork as birds are the harbinger of death.  Do not give odd numbers as they are unlucky.  Do not bring food if invited to a formal dinner party as it insinuates you do not think the host will provide sufficient hospitality.  Always bring a small gift of fruit, sweets or cakes, saying that it is for the children.  Gifts are not open when received. Flowers do not make good gifts as they are given to the sick and are used at funerals.

When gift giving to ethnic Malays never give alcohol, do not give toy dogs to children. Do not give anything made of pigskin as Malays are Muslim.  Always give the gift when you are departing, rather than when you arrive. Try and avoid white wrapping paper as it symbolises death and mourning. Always wrap gifts in red or green paper.  If you do give food, make sure it is halal.  Offer gifts with the right hand only or both hands if the item is large. Gifts are not opened when received.

When gift giving to ethnic Indians, if you give flowers, avoid frangipani as they are used in funeral wreaths.  Money should be given only in odd numbers, so give $11 rather than $10. Only offer gifts with the right hand or both hands if the item is large.  Do not wrap gifts in white or black.  Always wrap gifts in red, yellow or green paper or other bright colours as these bring good fortune. Do not give leather products to a Hindu.  Do not give alcohol unless you are certain the recipient imbibes.  Gifts are not opened when received.

Business Etiquette in Terms of Protocol in Singapore

Business in Singapore is conducted is more formal than in many western countries.  There are strict rules of protocol that must be observed.  The group or company is viewed as more important than the individual.  People observe a strict chain of comment, which comes with expectations on both sides.  In order to keep others from losing face, much communication will be non-verbal and you must closely watch the facial expressions and body language of people you work with.  Personal relationships are the cornerstone of all business relationships. Business is a matter of being tied into the proper network, which is the result of long-standing personal relationships or the proper introductions.  This is a group orientated culture, where links are often based on ethnicity, education or working for the same company.  Once you are recognised as part of the group, you will be accepted and expected to obey the unwritten rules of the group. Relationships take time to develop. One must act in a patient manner as this indicates that your organisation is here for the long-term and is not looking only for short-terms gains. Always be respectful and courteous when dealing with others as this leads to the harmonious relationships necessary within business.  Most Singaporeans are soft-spoken and believe a calm demeanour is superior to a more aggressive style. Always watch your body language and facial expressions. 

Business Meeting Etiquette

Appointments are necessary and should be made at least two weeks in advance, whenever possible.  The most formal way to schedule a meeting is to write to the person concerned, although most Singaporeans will schedule an appointment by telephone, fax or email.  Do not try to schedule meetings during Chinese New Year (late January/early February) since many businesses close for the entire week.  You should arrive at meetings on time, since punctuality is seen as a virtue.  There will be period of small talk before getting down to business discussions. Since questioning authority is taboo, it is important to encourage questions after making a presentation and then smile when a question is eventually asked. Presentations must be accompanied by back-up material, including charts and figures. Never disagree or criticise someone who is more senior to you in rank as it will cause both of you to lose face and may destroy the business relationship.  Always pay attention to non-verbal communication. 

Business Negotiations

Always send a list of people who will be attending the negotiations and their title well in advance. Always wait to be told where to sit, as there is a strict hierarchy that must be followed. Business negotiations happen at a slow pace. Singaporeans are non-confrontational – will not say “no” overtly, and likewise their “yes” does not always signify agreement. Singaporeans tend to give a respectful pause of up to 15 seconds before answering a question. Do not start speaking too quickly or you will miss the subsequent response, and be prepared with a mental list of concessions you would be willing to make that would not injure your own business. Singaporeans are tough negotiators on price and deadlines.  Decisions are always consensus driven. Always avoid losing your temper or you will lose face and damage your relationship.  If you are signing a contract with ethnic Chinese, the signing date may be determined by an astrologer or a geomancer (Feng Shui man).

Business Card Etiquette

Business cards are exchanged after the initial introductions and always exchanged by using both hands.  If you will be meeting ethnic Chinese, then it is a good idea to have one side of your card translated into Mandarin.  Always have the Chinese characters printed in gold, as this is an auspicious colour.  When handing your card over ensure the typeface faces the recipient. Ensure you examine the business card you receive carefully before putting it down or into a business card case.  It is very important you treat business cards with respect, which is indicative of how you will treat the relationship.  Your own business cards should be maintained in pristine condition, and never give someone a tattered card.